Welcome to the home page for your Communications Plan for CMNS 3550. In this part of the assignment, you will create a brief communications plan for a blog campaign. A communications plan identifies a process for drawing attention to your organization through a scheduled and detailed implementation plan based on research into your audience and stakeholders. In this case, your communications plan should be focused on developing a fictional blog campaign for an initiative depicted in Little Burgundy (1968) or The Whale and the Raven (2019).
This is part 2 of a 2-part assignment that includes the media kit.
Each part of the kit and communications plan should be on a separate page of your ePortfolio.
a) communication plan (750 words) describing your organization’s initiative and this campaign’s audience, channel, calendar, and content
Your communications plan should briefly describe an action, initiative, or event that will draw attention to your organization through its accompanying communications campaign on your organization’s blog. Your plan should identify and describe relevant spokespeople and content for your blog posts, and a calendar for your campaign that indicates when, where, and with what frequency your communications will appear. You should demonstrate research into your blog’s audience to explain why your blog campaign will build trust in your organization among its stakeholders. This is a brief – you only have 750 words to describe this plan and make it seem as appealing and achievable as possible!
Here is a link to a sample communications plan created for this course.
When editing this page as well as all other pages in your site, it is important to remember it is up to you to ensure the colours, fonts, icons, and images suit the tone, message, audience, and purpose of your media kit as you have the option to change these features.