To assist our ‘I Whale You’ campaign that strives to protect the whale channel from the LNG tanker route, we will now be starting a blog campaign called ‘The tales of the Whale Channel’, which will consist of whale fairytales written by Roy Henry Vickers. Our blog campaign will help us reach out to the audience that does not have any social media (because of being underaged or being too old to be interested in the social media), and it will be another motivation for the participants of the ‘I Whale You’ campaign.
AUDIENCE
This blog campaign will be aimed at parents or any family that has a child. Even though social media is much more common today than it was in the past, it does not mean that every child has social media. Therefore, “The tales of the Whale Channel” should get the attention of the parents, which will lead to them reading the tale to their children. After hearing the story, children will have an urge to share it with anyone who would be willing to listen to them, which most of the time are their peers and old people. That way, the popularity of our blog will grow as perhaps old people will be interested enough to search it up online, and more parents will read “The tales of the Whale Channel” to their kids.
RESEARCH
Our blog has a high chance for success as social media is very popular these days. Pew Research Center states “a majority of Americans say they use YouTube and Facebook, while the use of Instagram, Snapchat, and TikTok is especially common among adults under 30”. That shows that apart from reaching kids and the elderly, it will definitely reach everyone who already has social media, and our blog shall cover all the existing group ages. In addition, fairytales are the perfect tool to spread serious messages in a child-friendly way. Just like Oscar Wilde wrote in his book ‘De Profundis’- “in the entire sphere of human relations that imaginative sympathy … in the Sphere of Art is the sole secret of creation”.
SPOKESPEOPLE
The fairytales will be written by an Artist & Storyteller Roy Henry Vickers, and he will be assisted by Janie Wray, co-founder of the Cetacea Lab. Janie Wray spent most of her life observing and studying whales. Janie’s knowledge about whales and Roy’s imagination is the perfect combo to write fairytales with a part of the truth infused in them.
CONTENT
‘The tales of the Whale Channel’ will be a set of fairytales that will follow whales of the whale channel in their amusing underwater adventures. The characters will include the real whales living in the area such as Notch, Surf, Sarah, and Adidas. Each story will describe an obstacle the characters will face, and each obstacle will be connected to the LNG tanker route and its consequences. For example, one of the tales will be called ‘The Night Noise Maker’ and it will be about Surf and Sarah hearing a loud noise every night that wouldn’t allow them to go to sleep, and in the morning, they would have a headache. That would be a reference to the effect the tanker’s noise has on the sonar of the whales. It is enough for the kids to worry about the whales and enough for adults to connect it to the real issue.
CALENDAR
‘The tales of the Whale Channel’ would be released weekly starting this June, and it will end at the beginning of September. This timeline was chosen accordingly to the start of the ‘I Whale You’ campaign as they are connected and have the same goal. In addition, summertime is the time when parents and kids have more free time meaning our blog will get more attention.
CONCLUSION
Our upcoming blog campaign ‘The tales of the Whale Channel’ will focus on spreading awareness about the LNG tanker route and the negative consequences it will have on the whale channel. The campaign will be focused on reaching the young and the old audience as they form the majority that does not have any social media. Therefore, it will reach those who won’t be reached by the ‘I Whale You’ campaign that will be held on social media.